This is a blog for English 852, a seminar in Rhetoric and Professional Communication taught at Clemson University in fall 2011.
Monday, December 5, 2011
Issues With Technology
The first resource that came to my mind that has certainly changed in our society is gasoline. When car companies discovered the effects that lead had as an additive in gasoline, everyone began to use it. Adding lead to gasoline boosts the octane rating in gas significantly, and also reduces knocking in older motors and allows them to run at much higher compression without overheating. This creates a much more efficient engine that produces more power from less space.
All of the car companies began to build their motors with the intent of running on leaded gasoline, and refineries began to add the lead compound into the gas before it was even delivered to consumers. It took until 1974 for the United States to acknowledge how much pollution and damage the lead was causing, and began a lead phase out program that ended in the late 1980s.
While technology only saw lead and the environment as a resource and focused on boosting efficiency, it took the human component to recognize the danger behind it. Lead is the most inexpensive way to make efficient gasoline engines, but there would probably be a hole in our o-zone right now if we had continued to use it. Our constructed truth of lead has changed completely since the early century.
I think this is very similar to the message that Sherry Turkle wanted to convey in her book Alone Together. We shouldn't limit technology or be afraid of it, but we do need to understand the effects that it can have on us. Used properly, we can benefit from technology and make our lives easier, but we need to evaluate all possible scenarios that could arise from the use of whatever we create.
Heidegger, Modern Technology and the Standing Reserve
The way of helping us to understand this oppression is by talking about the "real as standing-reserve." The idea is that, under enframing, the real reveals itself (through technology?) only as standing-reserve, and nothing else. Everything comes to being, becomes unconcealed only as a form of energy, or as having the potential for that energy. Heidegger talks about the plane on the runway only being revealed as standing-reserve. It is only real in the sense that it has the potential for some utility. The idea of real as standing-reserve and this sort of revealing is dangerous according to Heidegger, because man himself becomes ordered as standing-reserve and not as subject; just as nature/things become ordered as standing-reserve and not object. In this type of an ordering, man sees himself as "lord of the earth," even while viewing/ordering himself and mankind as standing-reserve. When we look at not only things and nature and technology, but ourselves and others, exclusively in terms of their productive potential (or capacity to give energy, resources, etc.) this is a dangerous world indeed, and this point of view can perhaps help us understand many of the crises that currently take hold under modern technology.
For instance, various economic problems, poverty, etc. can be understood in a way when we see that man as lord-of-earth has viewed himself, money, resources, economies, industries as standing-reserve. In viewing things as such, they are only useful in their ability to produce or to give- but in ordering as standing-reserve, this oppressive act leads to exploitation, to the abuse of natural resources, to the wealth of some at the empoverishment of others. The issue of pollution can be understood when we see that mankind has oppressively demanded production out of both nature and industry. Slavery, to bring up an older topic, is a great example of ordering as standing-reserve, and the dangers of viewing man as such a resource. Perhaps that example best of all could demonstrate to us the dangers of this form of ordering in modern society. Nature, industry, etc. are all enslaved to mankind as resources, but mankind himself is also under this form of slavery. Looking at things like this makes one realize just how often we do tend to order things in their capacity to give- and ignore any other form of ordering, revealing, etc. As Heidegger says, this is the greatest danger, that we have given ourselves over to a form of ordering and revealing that disables us from any other form. We can no longer think of things themselves, we can no longer understand ourselves as humans (or what the essence of the thing or the human is) because we are given over to the Enframing which demands a revealing and ordering as standing-reserve. This paints a stark picture of modern society, but it also helps us understand why things are the way they are. With understanding, perhaps we can then see other options or explore other ways of thinking, other ways of revealing. I think this is the hope that Heidegger leaves us with at the end, and he mentions art as revealing as one potential way. This is a start, and I believe that the exploration of other ways of ordering/revealing are key to solving the problems to modern society, which is why I think this work by Heidegger is so important.
Revealing and the Punctum: Man’s Call to Action
Fourfold Technology
If Heidigger had a Facebook...
"Yet the frantic abolition of all distances brings no nearness; for nearness does not consist in shortness of distance. What is the least remote from us in point of distance, by virtue of its picture on film or its sound on the radio, can remain far from us. What is incalculably far from us in point of distance can be near to us. Short distance is not in itself nearness. Nor is great distance remoteness."
The distance between you and a friend does not necessarily mean you are far removed from each other. You can keep in contact, perhaps using Facebook or other technology, and remain "un-remote" to each other. For "nearness [to a person] does not consist in shortness of distance." Nearness is more about your actual relationship to the person and a relationship can persist despite distance. However, I would not argue that Facebook, or any other form of communication over a distance, is ideal for remaining "near" to your friends. I was just intrigued by the idea that even though you might be far from something, it is not necessarily inaccessible, or remote, to you. And contrarily, something that is shown to you in a picture or in a video is not necessarily accessible to you; it can remain remote.
The thingness of the thing
He applies the example of the ceramic jug as a thing constituted not by its form or function, but by the void inside it and the gift that it offers in serving as a container. The void shapes the jug, just as the jug shapes the void. "The vessel's thingness [lies] in the void that holds," Heidegger claims (167). When one creates a jug and uses it, man and the divine forces of nature are being united. At this point, the jug's "thingness" is revealed through the interaction of what he calls the "fourfold", or four dimensions - "earth and sky, divinities and mortals" - that make up the contextual network of meaning in the world. Heidegger's fourfold brings together the thing and the world, so that its Being - its meaningful presence in the world - is apparent.
I've been trying to think of an example of what Heidegger would not consider a "thing". Instead, my mind keeps returning to the location-based social networking website, Foursquare, as a way to extend Bay and Rickert's discussion of how new technologies are "recompos[ing] our way of being in the world" (210) .
Users with a GPS device on their smartphone "check-in" when they enter specific venues or locations. This in turn can create a message on one's Twitter account, informing followers where you are. Each time a person "checks-in" he/she is awarded points, and can also become the "mayor" of the venue if that person has the most number of "check-ins" over the previous 60 days.
Users can also create venues, but from Heidegger's perspective, this form of technology limits "dwelling in the world" because people are less "mindful of the fourfold elements" (219). For instance, if an individual goes to a location simply to "check-in" on one's mobile device for the purpose of gaining points, he/she is attuning less to the folding-together of "thing" and world. It's not simply that the social app. distracts the user from experiencing a sense of place, but rather from experiencing the "interconnected" network of meaning of "thing" and world (222).
Object Lesson VII: The Fourfold One
Heidegger’s fourfold, to me, encapsulates a concept towards which much of the rhetorical scholarship I’ve read this semester seems to be headings: the breaking down of distinctions and divisions; the acceptance of a holistic worldview. Jennifer Bay and Thomas Rickert also assert that “Seeing the world as a deep and interconnected stitchwork of things that lays claims on us…stands to recompose our way of being in the world,” going on to suggest that such a way of seeing will reshape humans’ relationship with the “things” they live with in an age of mass-technology. Despite the fourfold’s quadruplicity it is still referred to as a “one,” recognizing, as humans always have, the differences between “things” while simultaneously accepting their inextricability. This calls to mind Jenny Edbauer’s notion of an ecology of rhetoric; she formulates a notion of the rhetorical situation as “a mixture of processes and encounters,” which decentralizes human subjects by recognizing the interplay between they and the objects (or, more appropriately, “quasi-objects” ala Latour) which Heidegger designates as “things.” Edbauer goes on to prescribe a model for discussing this interplay; one such model, perhaps, is the Gaia hypothesis.
I first encountered the Gaia hypothesis in the book of the recently dearly-departed biologist Lynn Margulis (former wife of Carl Sagan), titled Dazzle Gradually. In one chapter she describes the Earth as an organism onto itself, one simultaneously sustained by and sustaining all the organisms and non-organic processes which constitute the world as we know it. The water and weather cycle is Earth’s circulatory system, ensuring that the water required by life is delivered where it is needed; the atmosphere is a skin, one which protects from numerous external hazards while ensuring the homeostasis of our internal environment; living creatures function just like the microscopic organisms and organelles which perform various tasks in the human body, each having a certain effect upon the ecosystem as a whole. Life evolved in response to the conditions on Earth, but Earth has also evolved in response to life.
James Lovelock used the model of Daisyworld to explain the Gaia hypothesis. The following videos give a good overview of the hypothesis—a description of Daisyworld can be found starting at about 5:00 on the second video and continuing into the third.
Essentially, this idea argues that Earth is the way it is because we are the way we are-- when the hypothetical planet achieves conditions conducive to growing daisies they begin to spread. Because the black daisies reflect energy from the Sun the planet itself begins to warm until the white daisies are able to thrive, causing the entire planet to be overtaken by white daisies-- then the temperature drops again until conditions are ideal for black daisies to begin thriving, and thus the organisms influence the planet and vice-versa.
This hypothesis may not seem directly related to rhetoric, but the whole idea of a holistic notion of mutual influence between all things ultimately comes down to elementary physics-- things governed by forces bounce around together in spheres, causing chains of reactions that can only be understood if all elements in the equation are accounted for. This is how I understand Heidegger's fourfold.
Fourfolds and Captain Planet
Sunday, December 4, 2011
12.6.11 Object Lesson
Earth, sky, divinities, and mortals are all individual entities; however, Heidegger continually notes that the gathering of the four components is necessary to constitute a thing. In "New Media and the Fourfold" Bay and Rickert use Heidegger's example of a bridge to demonstrates this. "It is a thing 'as the gathering of the fourfold,' which is to say, 'the bridge gathers to itself in its own way earth and sky, divinities and mortals'" (218). Take one of the fourfold's components away and you won't have a thing. In the same way, if you take away a third of the Trinity, you lose the conception of the Trinity that is promoted by Christian faiths. "The thing stays--gathers and unites--the fourfold. The thing things world. Each thing stays the fourfold into a happening of the simple onehood of the world" (178).
To further compare Heidegger's fourfold to the Trinity, I want to look at one specific part of "The Thing." Heidegger notes:
Earth and sky, divinities and mortals--being at one with one another of their own accord--belong together by way of the simpleness of the united fourfold. Each of the four mirrors in its own way the presence of the others. Each therewith reflects itself in its own way into its own, within the simpleness of the four. This mirroring does not portray a likeness. The mirroring, lightening each of the four, appropriates their own presencing into simple belonging to one another. Mirroring int his appropriate-lightening way, each of the four plays to each of the others. The appropriative mirroring sets each of the four free into its own, but it binds these free ones into the simplicity of their essential being toward one another (177).If God the Father has the attribute of x, God the Spirit mirrors God the Father in demonstrating this same component. They're one in the same God and thus mirror the attributes of the other. The presence of God the Son is reliant upon the presence of the other two thirds of the Trinity. This creates the belonging among the Father, Son, and Spirit. In the same way, each part of the fourfold mirrors the other parts. They belong together much as the Father, Son, and Spirit do in Christian faith.
Then again, the Trinity is considered to be a mystery of the Christian religion. Faith is one of the necessary aspects of grasping three beings in one. So for me I guess this also begs the question, can this idea of faith be carried over to Heidegger's fourfold? How would Heidegger respond to this comparison?
Tuesday, November 29, 2011
Latour Through the Eyes of a Child
Actor-network theory
I liked the inter-dependence Latour refers to regarding a relationship between a human and non-human object. Non-humans can take human roles, humans can take non-human roles, and they can both perform the duties of each other in certain situations. He refers to the term "actor" for this, and says that actors are able to interchange roles and duties regardless of their origin. We have drawn very similar ideas and concepts from our Social Media class. Sherry Turkle's book Alone Together and Greg Ulmer's book Electronic Monuments both bring up the exact same arguments and question our relationship and dependency on technology.
Monday, November 28, 2011
Kairos as Environment
Rickert uses the example of air traffic controllers to show how an environment produces kairos, and how the lines are blurred between subject/object in the response to the "kairotic moment." The controllers do not simply act as a response to the environment (the common conception of kairos- acting in response to an opportune situation,) however they are not simply controlled by the environment either. Subjectivity is dispersed into a web of interrelations which shape a moment that may be considered kairotic. I found one particular line from Rickert helpful in capturing the general thrust of his argument:
The air traffic control center is a series of events in a specific environs of kairotic moments in a generative place, which form an ambient whole... the environs here are not just a material reality to which we adapt or which somehow "determine" us. Instead, the environs are what enable us, but they enable inclusively of human beings, insofar as human beings are part of the environs. Thus the emplacement of the controllers is essential to their activity, for the context makes all that occurs possible.... their choices are already immersed in the context in which they get played out.
When I consider kairos as a situation, an environ of interacting elements, it changes the way I view many things involving a "subject" or an actor. Take the stage of improvisational comedy, for example. One such show of "improv" comedy is "Whose Line is it Anyway?" Actors get on stage and perform improvisation given a set of rules or situations. The traditionally, "seizing an opportunity" mode of looking at kairos would say the kairos of the moment is the improvisational prompt, which the actors seize in an attempt to derive the desired response from their audience (here, laughter.) However, when we look at kairos the way Rickert does, he would argue that the actors, the stage,the show, the audience (local and television,) the prompts, the television network, the host, the cultural context... all blend together to form kairos, which produces or calls forth a particular response/action from the actor. In the scene below, the traditional (subjective or Platonic) way of looking at kairos would attribute all power and agency to the actor for his lines and the humor found there. However, in looking at kairos the way Rickert does, we would understand that the situation itself, and all the elements involved, play a role in eliciting the humor that comes from the actor. Not to say the actor does not himself choose to say the words he says, rather his choice is but one factor in a web of relations that form the kairotic moment. In looking at things this way, Rickert seemingly takes a great deal of agency away from the actor and attributes it to kairos itself. Perhaps it is not surprising then that we humans would rather look at things such as stage-comedy from a subjective standpoint and applaud the actor for his creativity and ability to respond to what we view as an opportune moment. However, Rickert has a good point that we might understand kairos itself better if we were to look at it in terms of place, as well as context, situation, actors, audience, etc.
Part Human, Part Non-human
The main example he uses to illustrate his point is the automatic groom. This program of action involves a complex network of relationships and roles--the usefulness of the door itself, the apparent inability of humans to close the door properly, the problems/difficulties of various door-closing technologies, the possibility of a groom malfunction, the anthropomorphic qualities ascribed to the groom, and the range of humans and non-humans that direct user to the door or museum. Obviously, the groom does not fit neatly into the human/non-human binary. In addition to these complexities, issues of morality and motivation also come into play. Could the groom be considered more moral than a human because it will always remember and be available to close the door? What about the groom's apparent "discrimination" against those who walk slowly or are carrying large packages?
In the film Moon, astronaut Sam Bell is nearing the end of his three-year assignment at a lunar space station owned by Lunar Industries. Sam's only companion on the station is a computer named Gerty. Throughout the course of the film, however, Sam discovers that he is actually one of a series of clones used to man the station--the real Sam Bell is actually still on Earth. With Gerty's help, two of the Sam clones work together to return to Earth and reveal the human cloning activities of Lunar Industries.
Moon Trailer
The network of relationships between the Sam clones and Gerty is incredibly complex. Gerty functions as Sam's assistant, carrying out traditionally "human" tasks. However, his functionality also relies on the cooperation of Sam and the communication Gerty has with Lunar Industries. Gerty's morality is complicated by his knowledge of the clones and the assistance he gives the Sam clones in rebelling against Lunar Industries. Throughout the film, Sam speaks to Gerty by name, as a human. Gerty's anthropomorphic qualities include his name, his voice (Kevin Spacey), and the smiley face that expresses his emotions on screen.
The network is made more complex by the presence of human clones, which have been delegated to perform the lunar tasks that humans are unable or unwilling to accomplish. The ways in which Lunar Industries creates these clones and embeds memories into their consciousness affects the way they interact with Gerty and the rest of the station. These clones think and behave like humans, but their humanity is ultimately called into question.
Nonhuman Substitution: Are we really filling any gaps?
11.29.11 Object Lesson
If you're unfamiliar with kaizen, Wikipeidia provides a good overview: http://en.wikipedia.org/wiki/Kaizen. Kaizen's goal is continuous improvement and its process has been applied to multiple sectors in the business world. Kaizen looks to improve efficiency and reduce waste throughout the entire business process, from manufacturing to management, from technology to human capital. Even once improvements have been made, kaizen doesn't allow for complacency. It looks to improve on those improvements, creating the idea of continuous improvement.
It's the continual evaluation part of kaizen that made me think of ecologies. Kaizen never stops when implemented successfully. It continues to improve on improvements; it doesn't matter if those improvements concern human or technological components of the process. Hawk's use of Harmon seems to illustrates this well. "...all things show up only as something specific to a particular constellation or to a particular encounter. Readiness-to-hand, then, is not about technology's usefulness for dasein but the immediate relation of one thing to another thing. It does not subsume the world under dasein but puts dasein on an equal plane as a body in relation to all other bodies" (375). In looking to improve processes, kaizen doesn't care if it's improving on a technological or human component. It is evaluating the relation of one part of the process to another. Human components are on an equal plane with technological components."The key, as Harmon notes, is not that there are different things that operate differently in different contexts but that bodies, technologies, and texts are their context. There is no separation...There is only relationality--techne emerges only through enacting relationships" (378).
Hawk proposes to turn the idea of enacting relationships to pedagogy. I propose applying kaizen to pedagogy more often, in fact making it a norm. The article's abstract notes that "ecological and posthuman perspectives" have been applied to interface design (371). To me it seems that kaizen has been embraced by interface design more so than by pedagogy, tying into my argument for implementing it. Hawk explains that "A posthuman understanding of techne would mean teachers accept the ecological and ambient nature of rhetorical situations and begin to develop techniques for simultaneously enacting and operating in these complex, evolving contexts" (379). To me this sounds like implementing kaizen. Enact and put an improvement into operation after considering the ecologies at play. Reevaluate it in operation. Improve on the improvement. Repeat continuously to account for evolving contexts. "If techne is a technology...as well as a technique that operates through both conscious and unconscious means, then it becomes crucial to think about how techniques situate students within particular contexts with any and all objects" (379). So in using kaizen with respect to pedagogy, students are considered. They're part of the academic ecology. Hawk's use of Jim Henry as an example considers this well. Hawk notes that Henry planned to "remake, or rearticulate the discourses, the subjectivities, and the lines of power that emerge from them" (385). Henry took the constellation he was working with rearticulated how to approach it. He considered every component affecting and making up that constellation. Based on what we know about him, I sense he'll continually improve his process based on changes within that constellation. And I would argue that this parallels continuous improvement in the kaizen cycle.
Just as Hawk uses Tabeaux's argument in support of his position, it supports advocating for applying kaizen to pedagogy. "...the best advantage teachers can give their students is the ability to learn and adapt to new and changing contexts" (388). Applying Hawk's posthuman approach to pedagogy would do well to also consider kaizen.
Humans vs Nonhumans and missing mass
Latour opens his article by explaining that sociologists are looking for a missing mass: "moral laws that would be inflexible enough to make us behave properly." Latour argues that the missing mass can be found in nonhumans. When humans don't act properly the nonhuman can, and vise versa.
The example Latour uses is that of a door. To go through a wall, humans would have to break the wall down, walk through the hole, and then build the wall up again. A hinge (nonhuman) fixes this. But then humans must be relied upon to open and close the door, which Latour demonstrates we aren't good at doing. A hydraulic door can then be substituted to open and close for us. The trade off is that hydraulic doors my "discriminate" against smaller people who don't weigh enough to operate the door or older people who don't move fast enough through the door before it closes.
Throughout the article is a question of morality, with the idea that machines can be "relentlessly" moral and humans cannot. But it seems to me as nonhumans grow more advanced the concept of morality grows less solid, especially when we get into "discrimination." Latour states there are ways around this, such as jarring the door with your foot to keep it from shutting in your face. And programmers can work to create a "smarter" door.
At this point, it seems the concept for morality is shifting. First, humans were unreliable, so a hinge was introduced. Humans proved unreliable again, so hydraulics stepped in. But then the nonhuman proved unreliable and so humans must act. This, I think, is what Latour is talking about regarding the social "missing mass." The moral laws find themselves in balance between humans and nonhumans.
All of this brought to mind the movie I, Robot. Jump the following clip to 1:10 and go to 5:10.
What interested me most about the clip is Spooner's story about Sarah. He insists that a human would have known to save Sarah over him, pointing out unreliability in nonhumans even though the robots are built specifically for morality:
Robots are built with three laws:
1. A robot may not injure a human being or, through inaction, allow a human being to come to harm.
2. A robot must obey the orders given to it by human beings, except where such orders would conflict with the First Law.
3. A robot must protect its own existence as long as such protection does not conflict with the First or Second Laws.
According to Spooner's story, however, even with these laws, robots are without a moral compass. He believes humans should reduce their dependence on robots. As Latour would probably put it, Spooner believes humans need to balance out the missing mass or the morality factor.
What is interesting is that Sonny, the main robot in the film, is built so that he can choose to ignore the three laws. This perhaps demonstrates an effort on the part of his creator to balance out the missing mass by creating a robot that can make choices for itself that goes beyond logical processes.
Object Lesson VI: Actors
A Sense of Place
Because of technology Obama could have given his speech from just about anywhere. His aides and speechwriters could construct a set to make it look like Obama was in the Oval Office, if they wanted. They could also just find a nice professional, presidential backdrop to film in front of. However, does his location in the world, not just the backdrop, matter? Let's say that Obama was in China at the time of giving the speech. He was there on a diplomatic trip and wanted to address the remarks made by Reverend Wright quickly and he did not want to leave for home early and risk offending the Chinese people. Would his speech have been so well received? Perhaps. I would guess that yes, the speech would have been well received by the American people even from across the globe. It was the (approximate) appropriate time to address the situation and comments that had been made. Obama was making the speech from far away for a reason Americans could rationalize.
Let's say instead that Obama had been on vacation with his family in the Caribbean. Would the speech have been well received then? I would guess perhaps not. If there was a crisis that needed addressing so badly that Obama had decided to address the whole nation, why would he be on vacation in the first place? Perhaps is was planned before the scandal? Then, he should have canceled it, right? So perhaps location can be just about anywhere, but the reason (exigence?) for being in that location is what matters now. It might be all right if Obama had been on a diplomatic trip, but a trip for pleasure would probably have been unacceptable.
Later in his article, Rickert discusses Dr. Blakesley's take on the film The Usual Suspects and says "that the ambient environs invent us in kairotic moments" (85). So how would the ability to be (almost) anywhere and broadcast a presidential speech affect the speech being given? How would being in China affect the speech versus being "at home" in the Oval Office? Or how would being in the Caribbean affect the speech?
Monday, November 21, 2011
Latour and Hybrids
"On page four of my daily newspaper, I learn that the measurements taken above the Antarctic are not good this year: the hole in the ozone layer is growing ominously larger. Reading on, I turn from upper-atmosphere chemists to Chief Executive Officers of Atochem and Monsanto, companies that are modifying their assembly lines in order to replace the innocent chlorofluorocarbons, accused of crimes against the ecosphere. A few paragraphs later, I come across heads of state of major industrialized countries who are getting involved with chemistry, refrigerators, aerosols and inert gases. But at the end of the article, I discover that the meteorologists don’t agree with the chemists; their talking about cyclical fluctuations unrelated to human activity. So now the industrialists don’t know what to do. The heads of state are also holding back. Shouldn’t we wait? Is it already too late? Towards the bottom of the page, Third Would countries and ecologists add their grain of salt and talk about international treaties, moratoriums, the rights of future generations, and the right to development. (1)."
Turkle painted a very vivid picture and did a tremendous job explaining the emotions that were in the room during the interaction between Edna and Amy. The fact that a robot was able to overpower an actual child for an adult’s care and attention completely floored me. I know that people become increasingly lonely as they become older, and maybe the My Real Baby gave Edna a sense of ownership that she could not have with Amy since it was not her actual child. No one had ownership of the doll, and this allowed Edna to take it upon herself to care for it. As Turkle continued describing the situation, I could almost feel Edna snap out of it and return her attention back to the “real world.”
“Edna takes My Real Baby in her arms. When it starts to cry, Edna finds its bottle, smiles, and says she will feed it. Amy tries to get her great grandmother’s attention but is ignored…
Edna’s attention remains on My Real Baby. The atmosphere is quiet, even surreal: a great grandmother entranced by a robot baby, a neglected two-year-old, a shocked mother, and researchers nervously coughing in discomfort.” (p. 117)
Some of the concepts and ideas that Latour propose still don't quite make sense to me, but I did enjoy the separation he makes between nature and society. It is interesting to think about nature as a stand alone entity that exists regardless of what we as a society does, but that we have such a strong ability to assign significance to certain parts of it. I agree with his ideas of this separation, but I also see how they can never be completely separate from each other.
Smartphones as Quasi-Objects
Latour's explanation of quasi-objects and the contradictory thinking behind them is illustrated in the book Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future--and Locked Us In by Brian Chen, a writer for Wired Magazine. (An excerpt from the book can be found on NPR.) From a Modernist standpoint, smartphones are objects of technology that humans have constructed for their own uses. Modernists would regard the smartphone as an amalgamation of circuits, lights, and batteries that has no inherent meaning or agency apart from that granted to it by its user. As this article points out, however, smartphones are playing an increasingly large role in controlling and changing their Modern subjects.
Although the book mainly focuses on the business and marketing implications of the iPhone, the author raises some interesting implications for the role of "quasi-objects" in contemporary life. Three of the specific examples discussed by the author are education, medicine, and law. In all three of these fields, smartphone applications are changing the ways humans interact with each other and with technology. Today's human subjects have embraced these new objects of technology to such an extent that the smartphone begins to take on a life of its own. How does the Modernist subject-object distinction hold up when faced with a society of humans that rely on their phones to tell them when to get up in the morning, what weather-appropriate outfit to wear, or what highly recommended restaurant to try? Latour would argue that it can't.
Like the "quasi-objects" Latour describes, smartphones are problematic to Modernist thinking. In one sense, the Modernist smartphone user views himself or herself as an "always-on, all-knowing being." Ironically, the subject role that the Modernist attributes to himself or herself is actually created by the smartphone (or object) itself. Smartphone users (consciously or unconsciously) acknowledge the agency of smartphones in their fears about how the phones impact the privacy of their digital lives or how they threaten the overall intelligence of society. By attributing this agency to the phone, the human subject views the smartphone as a "meaningless" object, all the while knowing the smartphone is actually more. Perhaps, a quasi-object?
Quasi-Object Lesson: Latour
If religion, arts or styles are necessary to ‘reflect’, ‘reify’, ‘materialize’, ‘embody’ society—to use some of the social theorists’ favorite verbs—then are objects not, in the end, its co-producers? Is not society built literally—not metaphorically—of gods, machines, sciences, arts and styles?... Maybe social scientists have simply forgotten that before projecting itself on to things society has to be made, built, constructed? And out of what material could it be built if not out of nonsocial, non-human resources? (Emphasis mine)
These non-human resources are what Latour calls “quasi-objects,” and in my reading I struggled to understand this concept. I must have reread section 3.2, “What Is a Quasi-Object?”, a dozen times and stared at the charts on those pages until my head ached in seeking that answer, to no avail. After Wikipedia failed to supply an article on that subject I simply Googled “quasi object theory” and was pleased when “Theory of the Quasi-Object” by Michael Serres instantly popped up. This PDF offers the amazing example of soccer which I feel clarifies quasi-objects:
A ball is not an ordinary object, for it is what it is only if a subject holds it. Over there, on the ground, it is nothing; it is stupid; it has no meaning, no function, and no value. Ball isn’t played alone. Those who do, those who hog the ball, are bad players and are soon excluded from the game…. Let us consider the one who holds it. If he makes it move around him, he is awkward, a bad player. The ball isn’t there for the body; the exact contrary is true: the body is the object of the ball; the subject moves around this sun. Skill with the ball is recognized in the player who follows the ball and serves it instead of making it follow him and using it…. Playing is nothing else but making oneself the attribute of the ball as a substance. The laws are written for it, defined relative to it, and we bend to these laws… IN most games, the man with the ball is on offense; the whole defense is organized relative to him and his position. The ball is the center of the referential, for the moving game. With few exceptions… the only one who can be tackled is the one who has the ball. This quasi-object designates him. He is marked with the sign of the ball.
Here, the ball is given agency; good soccer players must adjust their behavior according to the non-human nature of the ball, not merely manipulating it but anticipating it. The ball therefore operates a role somewhere between object and subject by actively influencing us while we influence it—thus, “quasi-object.” I am not a sports person so I popped over to Youtube to see if I could recognize this phenomena in action, and indeed, one particularly impressive montage of clips emphasized the beauty and true synergy between player and ball inherent in good teamwork-- keep your eye on the ball:
The soccer ball is a quasi-object around which human activities take form; I think Latour is arguing for us to reexamine the sources of our understandings of human society, which almost certainly reside not entirely in humanity and not entirely in objective forces, but in the interplay between them.