Applying Rhetorical Ecologies

While I enjoyed the different models proposed by both Lloyd Bitzer and Richard Vatz, I thought the relationship Jenny Edbauer developed between the two was fascinating to apply in a real life situation.  Bitzer and Vatz both presented interesting, conflicting models that can certainly be applied in particular situations.  Bitzer's idea of an event occurring to make a response available reminded me of anytime a significant tragedy occurs in America.  When September 11, the death of Pat Tillman, or the crash of the stock market occurred, we as a country expected a response from our leader.

Edbauer's example of the rapid development in Austin, Texas is a great blend of rhetorical situation and deliberative rhetoric.  As the economy grew and developed in Austin, the area became more desirable for public companies to expand into this area.  Commercial development drives rent up higher than any single factor, and many of the existing businesses were not able to compete at these new operation costs.  By understanding the shortcomings of the business casualties around them, two of the local businesses turned the rhetorical situation into their favor by communicating an entirely different message.

BookPeople Bookstore and Waterloo Records created stickers that urged local residents to support the local businesses that gave Austin its unique feel.  By "Keeping Austin Weird," they created a new idea and brand that saved many local businesses in that area.  They were able to convey the big business movement as a negative one, and change the response into one that benefited them.

This case is similar to Brummett's idea of creating and agreeing on a truth.  By creating such a high demand for accessories with this brand, the truth created within that group is that Austin is better off "weird."  This is very similar to the image that Asheville promotes to both its tourists and residents.  Throughout Asheville there is a eclectic mix of beliefs and personalities that create the vibe that sets Asheville apart from anywhere else.  Although it is the biggest city in western North Carolina, no single company in Asheville has over 3,000 employees (http://www.ashevillenc.gov/Departments/.aspx).